Case studies

Which part of my sales process is letting me down?

Managers at this software company were spending a lot of money on sales and marketing.

Recruiting and training a sales force, producing new brochures, exhibiting at national exhibitions and entertaining customers were all adding up to a big total and yet sales were not meeting targets and the managers were becoming frustrated, wondering what was going wrong. They wanted to increase their sales but could not decide what to do differently.

As a result of our diagnostic and de briefing work together the managers are confident and clear about what they need to change and have started to make it happen.

In turn, the number of proposals requested by customers has increased three fold and evidence points to new business increasing by the same amount, within six-twelve months.

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